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Ideal Candidate Profile (ICP)

Purpose: Define the target audience for Polaris Solutions' services to guide sales and marketing efforts.

General SME Profile (The "Sweet Spot")​

Character: Growth-oriented, values technology as an enabler, not just a cost center. Size: 5 - 50 Employees. Location: Australia, Philippines, or International SMEs with distributed teams. Pain Point: "Scaling Pains" - they are too big to manage IT/HR manually but too small for a full in-house department.

1. IT & Cyber Security ICP​

Target Client​

  • Industry: Financial Services (Mortgage Brokers), Healthcare, Legal, or Professional Services.
  • Compliance Needs: High. Subject to regulations (ISO 27001, GDPR, APRA).
  • Current State:
    • No internal IT, or relies on a "tech-savvy" employee.
    • Fragmented security (different AVs, no patching policy).
    • Concerned about ransomware or data breaches.

The Pitch​

"We act as your dedicated in-house security team. We don't just fix printers; we ensure you are compliant, secure, and resilient against modern threats using enterprise-grade tools like Bitdefender and RocketCyber."

2. Business Automation & Software ICP​

Target Client​

  • Industry: Logistics, E-commerce, High-Volume Service Providers.
  • Problem: Repetitive manual data entry, disconnected systems (CRM doesn't talk to Accounting), high staff burnout from admin tasks.
  • Tech Stack: Uses cloud tools (Xero, HubSpot, Shopify) but manually moves data between them.

The Pitch​

"We automate your boring work. By connecting your systems with intelligent workflows and AI, we free up your team to focus on high-value tasks, effectively giving you 'digital employees' that work 24/7."

3. HR Outsourcing ICP​

Target Client​

  • Industry: Any SME looking to reduce labor costs or access global talent.
  • Challenge: Struggling to find local talent within budget, or overwhelmed by local employment laws/payroll compliance.
  • Goal: Wants to build a remote team in the Philippines but doesn't know how to recruit or manage them legally.

The Pitch​

"We are your Employer of Record. We find the talent, handle the legal compliance and payroll, and provide the management systems (Time Doctor, Odoo) so you can scale your team instantly without the admin headache."